VONO-COURTS MAMMOTH LAUNCH '06

Over a period of 5 years, Magicmakers helped build the VONO brand aimed at the Malay market, from 3%* brand awareness in 2000 (*internal marketing surveys) to 97%* in 2004. Exemplary of brand building pre-requisites in the new millennium, campaigns often encompass total integration of mainstream media, point-of-sale, events, roadshows, even non-conventional media and requires the ad agency to constantly derive relevant consumer insights and think outside the box.

Involvement:
* The event IDEA, synospsis and scripting for event
* Pre and Post Event Planning and Management consultancy
* Briefing of advertiser and Courts mammoth teams
* Event Paraphernalia & Props
* Talent Briefing & Management (including speeches, FAQs, handling Objections)
* On-site Consultancy - rehearsals
* Graphics and Artwork support
* Speech Writing (Opening, Thank You and Closing, Press Release)