AFFINBANK BHPetrol Touch&Fuel MasterCard launch '06

On November 8th, AFFINBANK, Boustead Petroleum and MasterCard Worldwide jointly launched the AFFINBANK BHPetrol Touch&Fuel MasterCard® using PayPass™. Magicmakers is proud to be the ad agency for AFFINBANK in creating the branding paraphernalia for this unique product. It is it world’s first MasterCard PayPass card to be used at petrol stations nationwide and another major milestone for AFFINBANK.

Agency Involvement:
* Creative and Production of above-the-line Press campaign
* Creative and production of below-the-line (BTL) and Point-Of-Sale material